The government has released a two-year tourism plan with a goal to restore visitor spending in Tasmania to $2.5 billion by the end of 2022.
The plan’s first priority to rebuild visitation will focus on the state’s natural environment, home-grown festivals and events, and road trips.
The second priority to restore access to the island involves an initiative to re-establish direct flights from the Gold Coast and Perth and secure flights from New Zealand to Hobart Airport.
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Premier Peter Gutwein said the plan included 39 initiatives for the intrastate market to be worked upon over the next six months.
“Tasmanians in the last full financial year spent more than $1.6 billion out of the state,” he said.
“What we’d like them to do is to spend more of that here now that they have the opportunity to do so.”
Tourism Industry Council Tasmania chief executive Luke Martin said it was hoped the plan would give tourism businesses direction over the industry’s future.
“A lot of businesses, a lot of people in our industry are sitting at home every night trying to work out what the immediate future is in incredibly uncertain times,” he said.
“The immediate thing we can do is ask Tasmanians to support local hospitality businesses [and] get out to our regions.
“We’re incredibly excited, optimistic and ambitious about our recovery.
“As soon as we get certainty, as soon as we get the border restrictions lifted, we’re confident that the market will respond.”
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