At least two Tasmanian politicians have been heavily targeting other states with social media advertising, new data reveals.
Facebook this week implemented a mandatory policy which requires political advertisements to be recorded in a public library and run with a disclaimer.
The library also displays the reach, targeted audience, the amount of money spent on them and who paid for it.
Tasmanian senator Jacqui Lambie spent more than $900 on three ads this year, according to the data.
None of the ads were ran with a disclaimer and all have been taken down.
The most recent ad – a video of Ms Lambie talking about Tasmanian war hero Teddy Sheean – was posted on August 3.
Less than five per cent of each video was targeted towards Tasmanians, the data says, with a large majority of the audience based in Queensland, New South Wales and Victoria.
Ms Lambie was contacted for comment.
Liberal Senator for Tasmania Eric Abetz spent more than Ms Lambie, pouring $1,600 into nine separate advertisements this year.
Of the nine, four were targeted towards Tasmanians. The targeted audience of the other five were also mainly based in Victoria, New South Wales and Queensland.
Mr Abetz was also contacted for comment.
The biggest social media spender for Tasmania this year was by far Greens Senator for Tasmania Nick McKim, who spent upwards of $11,300 on 18 political advertisments, all of which were targeted to Tasmanians.
“Social media has become an important way for most people, elected representatives included, to communicate and stay in touch,” he said.
“It allows us to raise important issues and engage with people.
“We are happy for people to know what we’re doing, and will continue to use social media to engage with people across Tasmania.”
He said he hoped Facebook’s new transparency policy would make things clearer in terms of who was paying for ads.
“This is important because it’s information that people should be aware of,” he said.
“However an internal policy change within a private company isn’t nearly enough to rescue Tasmania’s democracy from the weakest political donations laws in the country. To really improve transparency, we need to fix electoral laws. That means donation caps and real time disclosure.”
The senator was followed by state Labor leader Rebecca White, at more than $2100 on 21 separate advertisements. All ads were targeted 100 per cent to Tasmanians.
“The Labor party connects with people across Tasmania in many ways, as do individual members,” State Secretary Stuart Benson said.
“Social media is an increasingly important communication tool, especially when face to face contact is still limited to some extent by COVID-19 social distancing requirements. Labor supports transparency around political activity.”