Two University of Tasmania researchers have found out the definitive answer – can you bottle Tasmania?
Tasmanian Institute of Agriculture head of horticulture Fiona Kerslake and School of Business and Economics senior lecturer Gemma Lewis recently completed a research project called Pinot Noir Provenance.
The three-year project, funded by Wine Australia, is an example of how much more collaboration will occur at UTAS when TIA moves its headquarters to Newnham.
The Pinot Noir Provenance research project focused on finding out if there were region-specific qualities among pinot noir grapes, which could help leverage marketing and branding opportunities.
Dr Kerslake said three Tasmanian regions were included in the project among several also sites across Australia.
“We were analyzing them to see the wine chemistry, there were similarities in wines from different regions,” Dr Kerslake said.
Drs Kerslake and Lewis connected through mutual connections at the university but said more collaboration would occur with the move North.
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“There are a lot more conversations which have been happening around a transdisciplinary approach that we can take to projects,” Dr Kerslake said.
“I think with having the focus of TIA in the North that is going to help enable those conversations and the projects that will arise from them.”
She said being closer to the location of the majority of Tasmania’s farming community would help because some of TIA’s programs are industry-led.
Pinot Noir Provenance was a collaboration with Dr Lewis, who came at it from a business perspective to examine how those region-specific, measurable qualities could help as marketing tools for wine-growers.
“Tasmania produces a very small percentage of Australia’s total wine output, but we certainly punch above our weight in terms of value,” she said.
“When you market a wine, a lot comes back to the region its produced from and the brand’s reputation.”
do was help provide some evidence to those regions to help support their collective marketing efforts.”
The results showed there were quantitative qualities to the wine grapes, such as depth of colour and flavour of the aroma of the wine.
The job relocation was announced by UTAS on Tuesday, and is the first stage of the Newnham master plan.